B.Yellowtail is everything we want in a brand. Started by Bethany Yellowtail and inspired by her Apsaalooke (Crow) & Tsetsehestahese & So’taeo’o (Northern Cheyenne) tribal heritage, B.Yellowtail beautifully interweaves Native American history with modern fashion. One of my favorite pieces, the Elk Ivory ruffle maxi skirt (pictured below), mirrors the traditional elk teeth dress, a symbol of status for Crow woman. Traditionally adorned with about 500 elk teeth the dress represented the years of hunting and struggle it took to create it. The description of this dress enlightens the shopper about the symbology behind the beautiful pattern but also reminds us of the disconnect we have with our clothes today. Brands like B.Yellowtail reconnect us with the story of our clothing and the makers behind it.
Along with Bethany’s designs, the B.Yellowtail Collective brings together pieces made by Native American artisans. As you click through the list of primarily female artisans, their personal narrative is shown along with the item(s) they create. We love B.Yellowtail because the story of the artist and their tribal heritage is represented in each piece; Native American-inspired fashion designed by Native American artists.
Check out their entire collection here